SEO, AEO & GEO
Visibility Services
SEO gets you found.
AEO gets you quoted.
GEO gets you recommended.
A year ago, being found online meant one thing: ranking on Google. Today, it means three. Your customers are still searching Google, but they’re also asking ChatGPT for recommendations, letting AI Overviews answer their question before they click a single link, and trusting Gemini or Perplexity to point them toward the right business.
The Crayon Room combines Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to strengthen how your business is discovered, understood and represented across traditional and AI-powered search.
What Are SEO, AEO & GEO?
SEO, AEO and GEO aren’t competing strategies. They’re three doors into the same house. Together they improve every part of how your business gets discovered, from traditional search rankings to clear answers and AI-powered recommendations.
SEO
Search Engine Optimisation
– Gets you found –
SEO improves how your website is crawled, understood and ranked by search engines such as Google. It includes keyword strategy, technical optimisation, useful content, metadata, headings, internal linking and authority signals.
AEO
Answer Engine Optimisation
– Gets you quoted –
Search doesn’t always end in a click anymore. People increasingly encounter direct answers, AI-generated summaries and other answer-led search experiences before deciding what to visit next.
AEO focuses on making your content clear, structured and easy to interpret: concise answer blocks, useful FAQs, descriptive headings, structured data where appropriate, and content that directly addresses the questions your customers actually ask.
GEO
Generative Engine Optimisation
– Gets you recommended –
GEO focuses on how clearly your business, services and expertise can be understood across generative and AI-powered search environments such as ChatGPT, Gemini and Perplexity.
We assess signals such as entity clarity, content structure, brand consistency, third-party mentions, citations and authority, strengthening the information AI systems use when interpreting your business. (No agency can guarantee an AI recommendation. See our FAQs below.)
Why Your Business Needs All Three
People now discover businesses through a mix of traditional search, direct-answer experiences and generative AI. Focusing on only one part of that journey leaves real gaps in your visibility.
- SEO builds the technical and content foundation for organic search visibility.
- AEO makes important information easier for search and answer systems to extract and present clearly.
- GEO strengthens the signals that help generative systems understand your business, expertise and relevance.
Together, they build a visibility strategy around how people actually search today. Every week without action is a week a competitor could be getting found, quoted or recommended instead of you.
How Our SEO, AEO & GEO Process Works
Every package follows the same core visibility process. We don’t simply identify problems and hand over a report. Agreed priority actions are implemented, verified and monitored according to the scope of your package.
Our full process follows:
Competitor analysis is included in every package, with the depth and frequency increasing as the service level grows.
Once-Off SEO, AEO & GEO Packages
For businesses that want a defined visibility project with a clear start and end.
1 – Visibility Fix
A focused SEO, AEO and GEO visibility audit with priority fixes implemented, giving you a clear picture of what’s holding your website back and what to fix first.
Best for…
Smaller businesses or websites with one specific visibility problem who want it found and fixed without committing to ongoing management.
2 – Full Visibility Overhaul
A complete SEO, AEO and GEO reset covering your website, priority search themes, AI visibility and key competitors, with agreed priority improvements implemented as part of the project.
Best for…
Businesses with multiple services, locations or product lines that need a broader visibility reset and a clear roadmap for growth.
Monthly SEO, AEO & GEO Management
For businesses that want their visibility across traditional and AI-powered search actively managed rather than periodically audited.
3 – Essentials
Ongoing monitoring and maintenance across SEO, AEO and GEO, with priority issues identified and one agreed action implemented each month.
Best for…
Smaller businesses that want their Google and AI visibility kept healthy without an aggressive growth programme.
4 – Growth (Most Popular)
Active SEO, AEO and GEO management with broader keyword and AI-prompt tracking, competitor monitoring and ongoing implementation.
Best for…
Growing businesses that want to actively improve visibility rather than simply maintain it.
5 – Full-Service
Comprehensive, ongoing SEO, AEO and GEO management with deeper monitoring, competitor analysis, authority and citation opportunities, and continuous priority implementation.
Best for…
Businesses that want search and AI visibility treated as an active, always-on marketing channel.
Frequently Asked Questions
What is the difference between SEO, AEO and GEO?
SEO focuses on improving visibility in traditional search engines. AEO focuses on structuring content so answer-led search experiences can understand and surface clear responses. GEO focuses on strengthening the signals that help generative AI systems understand your business, services and authority
Do I still need SEO if I want to appear in AI-powered search?
Yes. Strong SEO fundamentals still matter. Clear site structure, crawlable content, useful information, authority and technical accessibility help search systems understand your website. Google’s own guidance confirms that established SEO best practices remain relevant to its generative AI search features.
Can GEO guarantee that my business will appear in ChatGPT, Gemini or Perplexity?
No. No agency can guarantee that an independent AI platform will mention, cite or recommend a particular business. GEO improves the clarity, authority and discoverability signals that can strengthen how your business is understood, while monitoring how it appears across agreed platforms and prompts.
Which AI platforms do you monitor?
Our GEO monitoring includes ChatGPT, Perplexity, Gemini and Google’s AI-powered search features. The number of prompts tracked and how often we check them scales up with your package.
Do you offer once-off SEO, AEO and GEO audits?
Yes. Visibility Fix and Full Visibility Overhaul give you a clear, prioritised view of exactly where your visibility stands today and what to fix first. Many businesses use a once-off package to get that indication, then move onto one of our monthly retainers to keep implementing, adapting and staying ahead as search and AI continue to evolve.
Do you only work with businesses in Cape Town or South Africa?
No. We’re based in South Africa and work with clients across the country, as well as internationally, including businesses in the UK and USA.
Which package is right for my business?
Visibility Fix is a practical starting point for a specific visibility gap. Full Visibility Overhaul suits a broader reset. Essentials provides ongoing maintenance and monitoring, Growth supports active visibility development, and Full-Service provides the highest level of ongoing implementation and monitoring.
How long do SEO, AEO and GEO improvements take?
There is no fixed timeframe. Some technical and content changes can be actioned relatively quickly, while rankings, authority, citations and AI visibility can take longer to develop. Results depend on your website, competition, market, existing authority and the work required.
Can I switch between packages as my business grows?
Yes. As your visibility improves or your needs change, we can reassess and move you to a different package, whether that means scaling up to Growth or Full-Service, or stepping down to Essentials once priority issues are resolved.
Will I have a real person I can talk to, or just automated reports?
A real person, always. You’ll have a dedicated point of contact who gets to know your business, your goals and what actually matters to you, not just a dashboard full of numbers. Reports tell you what happened. We’re here for the conversations about what it means and what we do next.
I'm not very technical. Will I actually understand what you're doing?
That’s exactly how we want it to feel. We explain what we’re doing and why in plain language, not jargon for jargon’s sake. It’s why, when we deliver a visibility report, we walk clients through what it actually means for their business, not just a page of numbers. If something doesn’t make sense, ask us. Helping you understand your own visibility is part of the job, not an afterthought.
Let’s Get You Found, Quoted & Recommended
At The Crayon Room, we don’t simply audit your visibility and hand you a report to file away. We identify the issues, prioritise the opportunities, implement agreed actions, verify the changes and monitor what happens next.
Ready to see where your business stands across Google and AI-powered search? Let’s talk.